virsaa exports

Fast-Moving Consumer Goods (FMCG) are essential, low-cost products that have a high turnover rate and are consumed frequently. These include food and beverages, personal care items, household cleaning products, and over-the-counter medicines. FMCG products are typically sold in large quantities and require efficient distribution networks to ensure availability in supermarkets, convenience stores, and online platforms. Due to their perishable nature or frequent use, they are designed for quick consumption and often feature attractive packaging, competitive pricing, and brand loyalty. The FMCG sector is highly competitive, driven by changing consumer preferences, innovation, and marketing strategies